Betting guides


Sports betting

  • Featured bookmakers offer online betting on sports & events incl:
  • - American football
  • - Australian rules
  • - Baseball
  • - Basketball
  • - Bowls
  • - Boxing
  • - Cricket
  • - Cycling
  • - Darts
  • - Financials
  • - Football
  • - Formula 1 / F1
  • - Futsal
  • - Gaelic sports
  • - Golf
  • - Greyhounds
  • - Horse racing
  • - Ice hockey
  • - Motor sports
  • - Pool
  • - Rugby
  • - Skiing
  • - Snooker
  • - Soccer
  • - Speedway
  • - Tennis
  • - TV / television shows
  • - Volleyball
  • - Winter sports
  • Sports betting covers championships, leagues & tournaments incl:
  • - British Open golf
  • - Bundesliga football
  • - County cricket
  • - FIFA World Cup
  • - Four Nations rugby
  • - Heineken Cup rugby
  • - MLB baseball
  • - Moto Grand Prix
  • - NCAA / NBA basketball
  • - NFL American football
  • - Primera Liga football
  • - Premier League football
  • - Premiership rugby
  • - Ryders Cup golf
  • - Serie A & B football
  • - Six Nations rugby
  • - Super League rugby
  • - Superbowl betting
  • - The Ashes cricket
  • - The Grand National
  • - Twenty20 World Cup
  • - UEFA Champions League football
  • - US Masters golf
  • - Wimbledon tennis
  • - World Cup rugby

UK ad-based online betting directory

Welcome to our UK online betting directory, which presents ads from featured bookmakers.

Affiliate advertising disclosure: all links on our site are advertisements. We have commercial relationships with all featured betting and gaming operators.
Terms apply: all offers are New Customer Offers for UK residents aged 18+. Terms & conditions apply.

Visit bookmakers directly from this page or click links beneath each summary for more information. Further details include reviews, ratings, step-by-step instructions for how to qualify for offers plus more details about each online bookie and their betting site's features.

See ads and offers from more UK online gaming sites via the main menu (above) and our blog, which details new online betting and gaming offers. The side menu offers articles including betting and betting odds guides, betting glossary, our guide to responsible gambling and an introduction to UK gambling regulation.

Victor Chandler bettingBetVictor betting

Get up to a £40 bet bonus with BetVictor.
Place a first bet of £10 or more at odds of evens or greater to receive 3 x £10 free bets + £10 casino bonus funds. Terms apply - see site.
This online bookmaker is part of Victor Chandler Group's range of online betting and gambling sites.

William HillGenting Bet

Get up to £10 2nd bet with Genting Bet.
Online sports betting and casino gaming. Genting is one of the world's largest gaming groups and a leading operator of UK land-based casinos.
Genting Bet offers great ongoing sports betting promotions incl. cashback & enhanced odds.

JenningsbetJennings Bet

No free bet from JenningsBet.
Bet online on sports including football, horse racing, greyhounds and cricket. Betting offers incl. enhanced odds on Premier League football.
This independent, family run bookmaker also has betting shops in the UK, Isle of Man & Jersey.

CoralCoral Betting

BET £5, get £20 FREE BET
Claim a £20 free bet with Coral Sportsbook.
Open a Coral betting account and place an initial bet of £5 or more (no need to wait for it to settle) to get an instant free bet of £20. See site for terms.
Coral's other online gambling options include an online casino, poker room and games.

Paddy Power

Online betting with Paddy Power.
Offers sports betting, in-play betting, virtuals, poker, casino, live casino, games, lotteries and bingo.
Innovative Irish bookmaker, founded in 1988. Online betting on major sports events and more.

Vernons bettingVernons betting

Potential £50 bet from Vernons betting.
Get a free bet token for up to £50 if you place a losing accumulator bet that meets the qualifying conditions. See site for full details and terms.
Vernons offers a great range of betting markets with ongoing offers for existing clients.

UnibetUnibet Sports betting

Up to a £30 2nd bet with Unibet sportsbook.
Open an account to get a second bet worth up to £30 if your first bet loses. You must opt-in to the promo during registration to qualify - see terms.
Bet online with Unibet sportsbook to also enjoy online gaming with Unibet casino, games & poker.

ExpektExpekt betting

Frequent betting offers at Expekt sportsbook.
Expekt sports betting with frequent offers for existing customers including free bets with qualifying bets. Terms apply.
Expekt serves betting clients across the UK & Europe. Also offers online casino, poker & bingo.

BetfairBetfair betting + exchange

Exchange and fixed odds betting from Betfair.
Betfair offers an online fixed odds sports betting on a wide range of sports plus a betting exchange, where gamblers can bet against each other.
Betfair offers fixed odds sports betting, a betting exchange, casino, bingo, poker and more.


Get up to a £50 in free bets with Sportingbet.
Open a new account and place a series of qualifying bets in order to receive up to a total of £50 in free bets. Terms apply - see site.
One of Europe's biggest bookies, Sportingbet also offers other ways to gamble online (casino, etc).

Sports betting

Betting offers

Place a bet with an online bookie

Our bookies panel features betting offers for UK customers from online betting sites:

Bet Victor
Jenningsbet betting Coral
Vernons betting

Betting offers

New Customer Betting Offers

Betting offers from some of our most popular listed bookmakers (UK 18+, Ts and Cs apply):

Keep in mind that choosing a new bookmaker shouldn't be all about the size of the welcome bet. Any "free bets" come with terms and conditions attached, so make sure you've read them, are happy to accept them and that you know exactly what you need to do in order to qualify for and, where necessary, claim any free bet.

Whilst we do our best to stay up to date, offers and terms can change, so always check on the betting site in question before proceeding.

Other factors should be considered, too, from the bookie's size and reputation to how much you like their site.

Bet Victor

Betting offers

UK online betting offers

The following betting offer headlines refer to ads and related articles from the offers blog. Click on the title to read these and other UK betting and gambling offer articles in full:

Responsible betting

Bet responsibly

Resources and advice features ads from betting sites for UK consumers aged 18+. We urge responsible attitudes and behaviour when betting. Resources, help & info:

-'s responsible gambling guide;
- Gamble Aware - advice about gambling;
- GamCare - online, phone & counselling support;
- Gamblers Anonymous - fellowship-based help.